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[Case study] An optimised pricing strategy using data

[Case study] An optimised pricing strategy using data

Proliferation of references, emergence of new product categories, an influx of “low cost” tyre manufacturers, etc. The tyre market has never been so complex and competitive. In this case study, discover how Lizeo was able to propose a service to provide competitors prices to a major player in the tyre industry, to maintain its positions on the market and become more competitive.

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A quality process at the heart of the partnership ​

For Lizeo, specialised in handling competitive market information and private data, respecting the confidentiality of customer information is at the core of its concerns. This is the reason why this case study is anonymous.
 
At Lizeo, business expertise and knowledge are at the heart of the Data. It is this expertise, a specific competence on the market, which, associated with the end to end management of the information technology chain and a personalised support, makes the Lizeo Price Data legitimate. This legitimacy has allowed the tool to find its place in the customer’s ecosystem.

Read also : [Practical guide] Do you apply the 6 steps to analyse your market prices?

Manual data collection: an outdated process today ​

Faced with the proliferation of brands and references, analysing the market and data collection scope continues to grow. In this context, the manual collection of data not only becomes a time-consuming task for teams, but also a potential source of errors.
 
For the customer, new Data requirements have emerged.
  • Automation, to save time.
  • Certification, to prove a product available for sale on an online platform really exists.
  • Precision, to provide a precise and detailed comparison of products during the analysis.
  • Completeness, to obtain the most complete view of the market possible.
  • Homogeneity, to ensure a precision operation irrespective of the use and end users.

Building an increasingly relevant and efficient strategy is the primary objective of companies in the sector. However, they must now pursue this mission by taking the increasing complexity of markets into account, which results in the emergence of new Data requirements. In this context, this is why the automation of data processing has become essential. Would you like to review your data management and make full use of your Data? Are you looking to improve your positioning on the market? In this case study, discover the problems encountered by the tyre manufacturer in detail and the response given by Lizeo.

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