The Online Purchase Journey for Fragrances

In the fragrance and cosmetics industry, this case study focuses on the use of data to deepen and understand the consumer journey when buying fragrances online.

What are consumers’ online tyre search habits?

Identify and decipher the online tyre purchase journey of consumers using Lizeo Insights offering.

How to identify and analyze the online flooring purchase journey?

In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.