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Geneva Motor Show 2024: A timid return after a 5-year absence
- Non classé
- By Loïc Riondel, Paul-Edouard Trichet
2024 marks the return of the Geneva International Motor Show! The 100th Geneva International Motor Show was held from 26 February to 3 March. Rezulteo was on hand to bring you the most eagerly awaited event of the year!
The Geneva International Motor Show (GIMS) has made a comeback after four cancelled editions, generating similar enthusiasm to the Paris Motor Show 2022 and the Munich IAA 2023.
Presentation of the Geneva International Motor Show
The Geneva International Motor Show is one of the most prestigious automotive events in the world. Held annually in Geneva, Switzerland, it attracts worldwide attention by showcasing the latest innovations in the automotive industry. Renowned carmakers and emerging brands unveil their new models, concepts and innovative technologies. The show offers visitors and the media the opportunity to preview market trends, technological advances and innovative designs in the automotive field. With a long tradition dating back to 1905, the Geneva Motor Show remains a must for car enthusiasts from all over the world.
View of the car hall © Lizeo
A mixed bag of prestige stands and absentees
However, the event was marked by the notable absence of many manufacturers, considerably reducing the exhibition space. Only a handful of brands made the trip to Geneva, resulting in two modest exhibition halls. The first was home to the manufacturers present, while the second, on the upper floor, showcased collector and sports car gems.
Despite this context, the manufacturers present kept up the tradition with impressive stands, underlining the Geneva Motor Show’s status as an image-driven event. Headlining the stand was Renault. The French brand occupied a large part of the first hall with a prestigious stand, showcasing the new Renault 5. No fewer than five models were on display, making this new model the undoubted star of the show. Alongside it was the new 100% electric Renault Scenic E-Tech, voted best car of the year in 2024.
These two new models presented by Renault made a major contribution to the brand’s media success, and attracted the vast majority of visitors to its stands!
Presentation of the new Renault R5 at the 2024 Geneva Motor Show © Lizeo
Presentation of the Renault E-Tech 100% Electric © Lizeo
Focus on the other brands present at the show
Close to the Renault stand, another brand is making a name for itself, with two exclusive models on display. Dacia is a Romanian car brand and subsidiary of the Renault group.
Present on the same stand as the Nissan brand, the manufacturer presented a restyled version of the 100% electric Dacia Spring, as well as an all-new Duster, the Duster 3.
Opposite them, BYD and MG had more restrained stands, but took advantage of the absence of their European counterparts to make their mark.
Chinese carmaker BYD unveiled its new restyled Tang, as well as its two new brands Yangwang and Denza. The Yangwang U8 all-terrain SUV made a particularly striking entrance, and was a real eye-catcher at the show!
For its part, MG presented several new models: the MG3 Hybrid, the MG7, the MG9 and the Cyberster. The Chinese brand also did us the honour of announcing its new top-of-the-range brand called IM.
Lucid Motors, Isuzu and Micro rounded out the list of brands present.
The 2024 edition of the Geneva Motor Show attracted 168,000 visitors, marking a gentle return from the more than 600,000 visitors to the last edition in 2019.
The former “world’s most beautiful motor show” is off to a gentle start this year. We’ll be back in a year’s time, in February 2025, at the next edition, to assess whether the Geneva Show has recovered its superb reputation!
View of the manufacturer’s hall at the Geneva Motor Show © Lizeo
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