LET THE JOURNEY BEGIN
Lizeo e-Retail Monitoring
Control your online distribution in real time!
ASSORTMENT COMPLIANCE
— Are your key timepieces and collections listed, visible, and available through your authorized retailers?
— Are your new timepieces listed on time, accurately presented, and properly categorized?
— What is your brand’s share on retailers’ websites compared to competing brands?
— Are there any gaps in market coverage?
— How are your brand and key timepieces showcased on retailers’ websites vs. competition?
SELL-OUT PRICES TRACKING
— What are the sell-out prices set by retailers for your timepieces?
— Are there any unauthorized practices, frequent discounts, or price erosion?
— What are the price trends of your timepieces over time and by region?
— How do your timepieces’ sell-out prices compare to the competition?
PRE-OWNED & GREY MARKET MONITORING
— Which of your timepieces are sold through the grey market at what price and through which channels?
— How is the pre-owned offer evolving on your retailers’ websites and specialized platforms?
— What are the dynamics of the pre-owned market (brands, collections and timepieces) ?
— What is the level of speculation on timepieces with limited availability?
Monitor the availability, visibility, and listing of your timepieces on retailers’ websites, while ensuring compliance with your brand standards.
Track sell-out prices across different channels and regions to ensure compliance with the commercial agreements with authorised retailers.
Detect grey market practices and understand the dynamics of the pre-owned market for your brand through the offers and timepieces available.
Use Cases
— Compliance with the brand’s guidelines (visuals and digital assets)
— Monitoring completeness of brand’s catalogs
— Monitoring the application of the current price list
— Product assortment tracking
— Sell-out price tracking
— Tracking price positioning relative to competitors
— Tracking second-hand and grey market offers and prices
— Tracking visibility on key pages and results lists
— Monitoring customer experience and consumer feedback
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