Competitors' product strategy | Lizeo Product Planner

Lizeo^®.Product Planner

Understand the global market and plan your product strategy

Planning the development of your product ranges requires a good understanding of what your competitors are offering in a constantly changing market. This overview enables you to identify opportunities for developing new products and optimising your product catalog (responses to competing offers, segments not covered, market trends, competitive pressure, etc.).

Your challenges

To get a clear picture of what’s on offer in a market, you need to compile a multitude of sources of information. Before being analysed, all the data must be harmonised so that it can be summarised.

Lizeo®.product planner

Lizeo®.product planner is a solution that allows you to receive, at the desired frequency, reports mapping your offers and those of your competitors according to technical or marketing criteria specific to your industry and your markets.

Based on your selection of products/ranges, competitors and markets (countries, areas, etc.), the tool generates reports based on an analysis of your sector of activity.

Key Indicators

Using dashboards and indicators, Lizeo enables you to effectively analyse your competitors’ product strategies.

Market coverage

Opportunity identification

Example in the tyre industry:

Analysis table for 4-wheel tyre product launches with Lizeo Product Planner

Pneumatic product sheet with Lizeo Product Planner

Labelling and marking with Lizeo Product Planner

The benefits

Who is it for?

Pricing teams

Understanding available offers and competitive pressures

Marketing teams

Identify opportunities, assess the effectiveness of the existing product portfolio, understand technological developments in the market

Sales teams

Clearly identify the target market for each of your products

Top Management

Develop appropriate product strategies based on an understanding of your competitive environment

Use Cases

Use cases

How to analyze your tyre offering and competitive positioning by vehicle brand?

Are you a tyre manufacturer or distributor? Do you need to understand the existing tyre offerings in the market for a specific vehicle in order to recommend the right product?

Would you like more information? Would you like a demo?

Let's work together to find the best approach to meet your company's needs.

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