Measure your online presence and analyze the conversion funnel of the main sales sites
Lizeo offers to carry out a complete X-ray of online sales sites and/or your customers’ main digital Touch points. The aim is to describe all the elements and systems that these sites put in place throughout the consumer’s buying journey and to have a quantified and objective view of the offer available on their site.
Your challenges
Gain a complete overview of the offer to which online consumers are exposed on the main sales websites in their sector, and decipher the depth of information available.
Understand what influences the consumer in the different phases of the conversion journey or funnel on each site through a systematic analysis of UI / UX features
Measure the presence and visibility of competing brands on key sales websites by monitoring offers and prices
Lizeo®.Insights - Web Assessment
This 360° audit of the sales websites and marketplaces in your sector of activity will enable you to target the sites to be monitored and/or integrated into your distribution strategy. It will also enable you to identify your competitors’ strategies in terms of communication and promotion.
Finally, you’ll get an objective measure of your offering on the main sales and distributor websites, by collecting all the offers and prices for your market.
How it works?
- Discovery of the environment to be studied by browsing the websites to be analyzed in order to establish the conversion funnel and audit the main functionalities from a user experience point of view.
- Complete X-ray of each site in the conversion funnel: screenshots of the key phases (search, exposure, visibility, consideration and conversion), description of the main elements present on the site page (product presentation, advertising, reviews, etc.) and summary of the criteria and functionalities available to the consumer.
- Extraction of the offer available on each website to measure the presence of brands and products and describe brand strategies
- Summary of all the criteria for each phase of the conversion funnel for all the websites analyzed in a matrix to visualize their differences, strengths, weaknesses or distinctive features.
- Extraction of the main findings
What are our deliverables?
A full study report including:
- Screenshots of the main stages in the conversion path for each site analyzed, as well as highlighting key features (functionality, prominence, type of content etc...)
- Extraction of the complete offer available on each site, categorized according to the degree of granularity required (product category, sales unit, availability of the offer, etc.). The collection is one shot.
- Summary tables for each site analyzed of all the devices identified
- Summary and comparison tables for the sites analyzed
- Extraction of the main findings
Your benefits
Gain an overview of the size of the market, the players involved and the weight of your online offering
Evaluate your price positioning thanks to a multi-website overview
Compare your digital strategy with your competitors in terms of prices, promotions, offers, etc.
Who is it for?
Pricing Teams
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Marketing and Product Teams
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Contact usUse Cases for Web Assessment
The Online Purchase Journey for Fragrances
In the fragrance and cosmetics industry, this case study focuses on the use of data to deepen and understand the consumer journey when buying fragrances online.
What are consumers’ online tyre search habits?
Identify and decipher the online tyre purchase journey of consumers using Lizeo Insights offering.
How to identify and analyze the online flooring purchase journey?
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.
Would you like more information? Would you like a demo?
Let's work together to find the best approach to meet your company's needs.
