Author: lizeoadmin

[Practical guide] Do you apply the 6 steps to analyse your market prices?

In order to remain competitive, it is essential to analyse prices in one’s market methodically. Take stock of your (good) practices!

Simulating a Market Price Index in the Tyre Industry (atoti VS Qlik)

Find out why Atoti is a real asset in planning its offer strategy and evaluating its global positioning strategy.

[Infographic] Price Intelligence: what business challenges?

Find out what price intelligence is, how it works and what it can bring to your business through our infographic.

[Case study] An optimised pricing strategy using data

For this customer case, discover the “pricing strategy” assistance implemented by Lizeo for a tyre manufacturer, a major player in the tyre industry.

How to generate product descriptions automatically with AI?

In a context where products need to be continually populated with effective marketing descriptions to optimise SEO, Natural Language Generation (NLG) technology is an ideal solution to automatically generate quality content in quantity.

Online tyre prices collection

Monitor competitive online tyre prices to adjust your pricing strategy.

The Ultimate Guide to Competitive Pricing

Lizeo’s ultimate guide on competitive pricing sums up everything you need to know to set the right price and outperform your competitors.

3 Key Indicators to analyse your price positioning

A good analysis of the price data is essential to any marketing strategy. Here are the key indicators to define its price positioning.

Impacts of Dirty Data in your competitor price analysis

Assess the importance and impacts of dirty data in your competitor price analysis.

Competitive pricing analysis: the product / pricing data pair

Discover why optimising the product / pricing data pair is essential for a successful market and competitive pricing analysis.