How to analyze and benefit from consumer reviews?
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The data collected from consumer reviews allows brands to analyze consumer feedback on their own products as well as to compare themselves to the competition.
The Online Purchase Journey for Fragrances
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In the fragrance and cosmetics industry, this case study focuses on the use of data to deepen and understand the consumer journey when buying fragrances online.
What are consumers’ online tyre search habits?
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Identify and decipher the online tyre purchase journey of consumers using Lizeo Insights offering.
How to analyze your tyre offering and competitive positioning by vehicle brand?
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Are you a tyre manufacturer or distributor? Do you need to understand the existing tyre offerings in the market for a specific vehicle in order to recommend the right product? Whether it’s for advising the end consumer or serving your professional clients, comprehending the tyre market’s offerings is strategic to suggest the most relevant product or identify gaps in your range.
How to identify and analyze the online flooring purchase journey?
![Analyser le parcours d'achat de parfums en ligne](https://www.lizeo-group.com/wp-content/uploads/2023/06/blog-bandeaux-420-x-240-pdf-47.png)
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.
How to analyze the online visibility of my lubricant products on e-commerce websites?
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In this use case within the lubricant industry, data is at the heart of identifying and analyzing the online purchase journey of lubricants by the consumer.
Which sellers are offering my products on Amazon?
![Identifier et analyser les vendeurs Amazon d'une marque](https://www.lizeo-group.com/wp-content/uploads/2023/06/blog-bandeaux-420-x-240-pdf-46.png)
Gain insights into Amazon seller analysis with Lizeo’s methodology. Track distribution, seller profiles, and pricing strategies for informed decisions.
How can you accurately measure customer satisfaction in a B2B market?
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Data Blog by Lizeo Back How measuring B2B customer satisfaction? Satisfaction surveys make it possible to obtain rapid and homogeneous responses from a defined target group and to assess whether its offer is adapted to the needs of its customers and to understand where improvements can be made. Lizeo carried out a satisfaction survey for a tyre distribution network with its network of franchisees in Europe in order to evaluate its service offer with a view to developing it in the right direction and adapting it to the new expectations of its franchisees. This phase of gathering information and listening to its customers is essential for a franchise that is evolving and expanding territorially. The challenges facing the tyre distribution network Measure the satisfaction of your franchise network with the services offered by the franchise objectively and using simple indicators. Tracking changes in satisfaction over time and the impact of improvements that have been made Understand which services have the greatest impact on overall satisfaction and which services need to be improved Identify the strengths and weaknesses of the services offered to franchisees and identify the services that are lacking Assess its image and positioning in relation to the competition Methodology: Lizeo proposes to launch an online survey to a target group of franchised point of sales in several countries. Lizeo uses its expertise in the tyre industry and its knowledge of distribution networks to work with its clients to design a questionnaire that meets their objectives and provides the answers they need to their questions. The method consists of several stages: Framing the study and briefing the client on the expectations of the survey (deadlines, cost, scope, objectives of the study and business objectives) Designing the questionnaire and translating it into the various languages of the scope Setting up the online questionnaire and creating the email campaigns (audience settings, scripting, testing, etc.) Field management (monitoring response rates according to expected quotas) Extraction and statistical analysis of responses Presentation of key findings and recommendations Enquête de satisfaction auprès de clients B2B: qu’apprend-on avec les données collectées? Key findings Country ranking by level of satisfaction Overall satisfaction is a key indicator, expressed as a percentage of respondents who are satisfied with a product or service, and which can be used to determine whether the product or service is appreciated by its target audience. We can then compare this indicator country by country and rank them from the most satisfied to the least satisfied. To do this, we calculate a score based on the responses obtained on a likert scale of 1 to 5. The aim is to identify the regions where we need to concentrate our efforts to improve satisfaction. strengths and weaknesses of the offer The results of the survey were also used to identify the strengths and weaknesses of the offer, using a matrix that cross-references the importance and satisfaction of certain criteria or services offered to the target audience. The aim was to identify priority areas for improvement and those where the stakes were lower. Do you want to survey a B2B target to assess its satisfaction and understand its needs and expectations? Contact-us In this article
Give your pricing strategy a competitive edge !
![Give your pricing strategy a competitive edge !](https://www.lizeo-group.com/wp-content/uploads/2023/03/Faites-de-votre-strategie-de-pricing-un-avantage-competitif.png)
Monitoring your competition allows you to set a relevant price, which is decisive in the race for competitive advantage. Discover our best practices.
Price monitoring tools: BI or Data Viz?
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Far from being contradictory, BI and Data Viz price monitoring tools are complementary. You just need to know how to adapt them to your targets.