Data Blog by Lizeo
Lizeo & Pricemoov: A Strategic Partnership to Revolutionize Pricing
- Let data drive your business, Optimize your pricing strategy
- By Florence Paladino
This partnership emerged from a call for tenders to develop a comprehensive tyre pricing solution for a leading European distributor. It revealed the complementary strengths of both companies, underpinned by a shared vision and values. This collaboration has led to a number of successes across Europe and the United States.
Dive into the heart of this collaboration with a cross-interview with our two founders!
Pierre Hébrard, CEO & Co-Founder of Pricemoov, shares his vision in this Q&A:
Can you tell us about your background and your company?
Pierre Hébrard, CEO of Pricemoov: I’m passionate about innovation and the digital transformation of businesses. With experience in banking and e-commerce, where I worked with large organisations on strategic projects, I co-founded Pricemoov in 2016 with the vision of revolutionizing price management to make it accessible through technology. What drives me is seeing the tangible impact of our solutions on our customers’ growth and competitiveness.
What is your value proposition and how do you stand out from your competitors?
PH: Pricemoov was born with a vision: to simplify and optimise pricing in an increasingly digital world of commerce. Our platform combines automation, alerts, artificial intelligence and predictive scenarios to enable our customers to protect their margins and boost their revenue. What sets us apart is our ability to respond to complex pricing challenges with a solution that is both agile and intuitive. We work with customers in a variety of sectors, including retail, specialised distribution and rental, in markets in Europe and the United States.
How does this partnership add value for your customers?
PH: The partnership with Lizeo is a fantastic opportunity to unify our expertise and enhance our solutions. By combining their robust market data collection capabilities with our advanced pricing analysis and management tools, we enable our customers to deeply understand their competitive environment and dynamically adjust their pricing strategies. Together, we equip them to remain competitive and responsive in a constantly changing market.
Xavier Gignoux, CEO and Founder of Lizeo, shares his vision in this Q&A:
Can you tell us about your background and your company?
Xavier Gignoux, CEO of Lizeo: Technology has always been my passion. After a decade at Apple, I founded one of the first French web agencies in the 90s, bringing major clients like the Paris Stock Exchange, Michelin, L’Oréal-Paris and Salomon online. I then turned my attention to data, founding Lizeo in 2009. My ambition is to provide the market with innovative and pragmatic solutions that capitalise on the transformative potential of disruptive technologies emerging over the past 40 years. Generative AI is one of them.
What is your value proposition and how do you stand out from your competitors?
XG: Lizeo is a data pure player with foundational expertise in the tyre market, where we have become a world leader, working with major industry manufacturers and distributors.. Since then, our focus has broadened to encompass automotive, consumer goods, retail, luxury and beauty sectors. We enable our customers to digitise their global monitoring and benchmarking processes for prices, offers, distribution and consumer satisfaction, all through high-quality data. What sets us apart is our ability to deploy high value-added data solutions worldwide, supported by our technology platforms and our teams in Europe, the United States and Asia.
How does this partnership add value for your customers?
XG: The partnership with Pricemoov enhances the value of our offerings for existing customers by amplifying the return on their investment in Lizeo’s pricing data. In return, we enable Pricemoov to benefit from an additional competitive advantage and to accelerate its development through the flexibility and high quality of data we provide across a wide range of sectors.
Together, Lizeo and Pricemoov deliver a comprehensive and innovative solution that empowers our customers to optimize their pricing strategies effectively. This collaboration is tailored to meet the demands of an ever-evolving market, ensuring our clients can adapt quickly and maintain a competitive stance.
How can the Lizeo & Pricemoov partnership help you stay competitive in an ever-changing market?
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