Get the full picture of your market by collecting price data at every point
To maintain your competitive edge in your market, you need to monitor and keep track of your competitors’ price behavior in order to adjust your pricing strategy. Price monitoring on a global market remains extremely difficult due to the abundance of available online data. As decisions and pricing strategies are based on data analysis, the quality and accuracy of collected price data are critical.
Your Challenges
Collecting competitor price data and creating a trustworthy database raises many challenges. As sources are available both online and offline with discrepancies in product descriptions, businesses face major challenges in:
Automation of the collection of price data with accuracy and quality
Controlling quality and consistency of data
Ability to match collected price data with the correct description
Lizeo®.price data
How does it work?
1. Define your objectives and strategy related to the use of competitor price data
2. Select the scope of products, websites, marketplaces, and countries you would like to monitor
3. Define your price data flow content (depth of product information, aggregation, price pre-calculation, corridors, etc.) that will match your usage
4. After collecting, parsing, matching and cleaning data, we deliver a meaningful dataset, consistent with your needs and usage at a predefined frequency and format
Data Delivery
- Transfer through Application Programming Interface (API), FTP (File Transfer Protocol) or flat files (.xls, .cvs).
- Receive your data weekly, monthly or at any desired frequency.
- Preconfigured data sets: daily prices aggregated in a weekly vision, with pre calculations (minimum, maximum, average, median prices)…
The Benefits
Save time on your data collecting process and focus on your pricing strategy
Base your decisions on high quality, relevant and ready to use data
Get data delivered with your own market segmentation and pre calculations
Who is it for?
Pricing Teams
Product & Marketing Teams
Top Management
Use Cases
Paris Motor Show 2024: European manufacturers comeback with electrifying new products
Discover the big news at the Paris Motor Show 2024, with the comeback of the European manufacturers, the new SUVs and electric vehicles, and the stars of the show like the Renault 4 and the Dacia Bigster.
The New York International Auto Show 2024: An overview of trends and revelations – US
Data Blog by Lizeo Back to Blog © Lizeo The New York International Auto Show 2024: An overview of trends and revelations From March 29th to April 7th, the Javits Convention Center in the heart of Manhattan hosted the New York International Auto Show (NYIAS) for its latest edition. The event provided automotive enthusiasts from around the world with the opportunity to discover the latest innovations and trends in the industry. However, this year, the show presented a somewhat different picture compared to what attendees of European shows might expect. A Contrasting Presence of Brands Unlike European shows that attract a wide range of global brands, the NYIAS primarily highlighted American brands. Iconic names like Ford, Chevrolet, and GM were present, while European brands were noticeably underrepresented. Among them, only a few made the effort to attend, notably Porsche, Audi, and Volvo, with modest booths. Volkswagen, on the other hand, stood out by occupying a large exhibition space. Japanese and Korean brands, now well-established in the American market, also played a major role, showcasing a diverse range of models. In particular, the Kia-Hyundai group received several prestigious awards, highlighting their impact on the automotive industry. However, the notable absence of emerging Asian newcomers such as BYD, Nio, and Vinfast, who have made a mark at European shows, was observed. This disparity raises questions about these manufacturers’ strategies for entering the American market. © Lizeo Where Have the Electric Vehicles Gone? Despite the growing global enthusiasm for electric vehicles (EVs), the NYIAS highlighted a contrasting trend. Only about 20% of the showcased vehicles were electric or hybrid, while internal combustion models dominated. This situation is in stark contrast to European shows, where EVs are becoming increasingly prevalent. The show attempted to address this disparity by dedicating an entire hall to an “EV Test Track,” but only a few manufacturers responded by showcasing their electrified models there. The Decline of Concept Cars Another notable trend is the gradual disappearance of concept cars. Automakers have largely forsaken these futuristic vehicles in favor of 3D presentations, using CGI to showcase their new styling directions. Only two concept cars were presented at the NYIAS, signaling that the automotive industry is evolving towards more pragmatic presentation methods. © Lizeo Our Favorites Among the many models exhibited, a few particularly caught our attention. The Lucid Air, a luxury electric sedan, impressed with its power, comfort, and quality of finish. The new Ford Mustang GTD, derived from the competition car, also excited visitors. The Hyundai Santa Cruz, a compact pickup based on the Tucson, drew looks, as did the fully electric Porsche Macan and the luxurious electric SUV Cadillac Lyriq. Revelation of the World Car Awards Finally, the show was the stage for the announcement of the World Car Awards, presenting awards in several categories. Among the winners are the Kia EV9, voted Car of the Year, the BMW 5 Series (i5) winning the title of World Luxury Car, and the Hyundai Ioniq 5 N designated as the World Performance Car. These awards demonstrate the innovation and quality of the vehicles showcased at the NYIAS 2024. The New York International Auto Show 2024 offered a fascinating glimpse into the global automotive industry, highlighting emerging trends and the new challenges facing manufacturers. Despite some notable absences and diverging trends compared to European shows, the event confirmed the vitality and diversity of the American automotive market. © Lizeo Contact us In this article
What are consumers’ online tire search habits?
Data Blog by Lizeo Back Consumer online tire search habits Lizeo, the leader in online data in the tire industry, regularly analyzes the searches carried out by consumers on the Internet when they want to replace their tires and when they are looking for tires adapted to their needs. Analyzing online searches gives us a better understanding of consumers, the questions they ask themselves before putting new tires on their vehicles, and the criteria they put towards their search. The goal is to identify the main search patterns, the main digital touchpoints (sellers, prescribers or tire brands), and also to reveal emerging trends in the longevity of searches. The challenges faced by tire manufacturers include: Identifying consumer online search habits for tires Identifying the digital touchpoints to which consumers are exposed to during their buying and search journeys Assessing the spontaneous awareness of tire brands Collecting data to refine its understanding of the online market and making the right decisions The Lizeo methodology for analyzing the consumer online search journey Lizeo identifies the search patterns of internet users when they are in the tire pre-purchase phase and its knowledge of the products and characteristics of the tire market. This method is then divided into 5 key steps: Definition of keywords and search queries to build a defined lexical universe Selecting the keywords that make up the lexical universe requires specific knowledge of the tire industry along with the market context (distribution, brands and specific tire patterns). In addition, the universe is enriched with keywords using SEO tools. Extraction of search volumes We extract the search volumes for each keyword on Google, which corresponds to the average monthly searches on a full year basis. Simulation of search results by query This stage will allow you to retrieve the results data from the Google page for each keyword or query at a given moment in time to estimate the potential traffic for each website. Classification of digital touchpoints Ranking and classification of the 100 best performing websites in terms of estimated number of clicks in this particular universe. Categorization of retailer websites For each e-commerce site, Lizeo carries out a detailed analysis to determine which is the most significant and relevant to the market. Online search analysis : what do we learn from the data we collect? Consumer searches by category Some insights: The study reveals that in the US tire market, 39.0% of searches are related to retailer (dealers, garages or car centers), which means that users are mainly looking for a service provider to meet their tire purchase, repair, or mounting & balancing needs. Consumers are looking first and foremost for a professional who can change their tires and also for an expert to advise them on the type of tires needed for their vehicle. On the other hand, although online purchases of tires have risen sharply in recent years, drivers still need to call a professional to mount and balance their tires, which also explains the weight of this category in consumer searches. The second type of search is linked to a specific location, indicating a preference for nearby solutions and convenience. Searches for brands and/or products account for 15.9% of total searches, which is massive compared to European countries (UK and France). The U.S. market places a lot of trust in tire manufacturers, and directs part of their search to their brands. The retailers most searched for Some insights: In the retailer category, Click & Mortar comes out on top, with DiscountTire emerging as the most mentioned keyword, constituting 36.9% of searches around retailers, followed by Tirerack at 8.4%, and Firestone Complete Auto Care 6%. This highlights the dominance of national retailers in consumer preferences. The websites and digital touchpoints that capture most of the traffic Click & Mortar dealers capture most of the Internet traffic linked to tire searches in the United States, followed by Pure player dealers with a total of almost 58% of estimated traffic directed to these sites. Information websites represent an important part of the search results. Social networks, blogs, forums, and other informational sites account for around 15% of the estimated traffic. This offers a great opportunity to partner with these sites to redirect traffic to a target site. Some insights: Information sites do well in this universe getting a large share of the estimated traffic. The subjects they cover are varied: some sites will talk about cars, others about tires, may include blogs, press articles, tests, sharing of good tips, legislation, etc. Collaboration can be set up with these sites to increase visibility and brand awareness. Cars guide, tire-pressure and wikipedia are examples of this type of site. Do you want to understand and learn more about your customer buying journey? Contact us In this post
