Paris Motor Show 2024: European manufacturers comeback with electrifying new products
Discover the big news at the Paris Motor Show 2024, with the comeback of the European manufacturers, the new SUVs and electric vehicles, and the stars of the show like the Renault 4 and the Dacia Bigster.
The New York International Auto Show 2024: An overview of trends and revelations – US
Data Blog by Lizeo Back to Blog © Lizeo The New York International Auto Show 2024: An overview of trends and revelations From March 29th to April 7th, the Javits Convention Center in the heart of Manhattan hosted the New York International Auto Show (NYIAS) for its latest edition. The event provided automotive enthusiasts from around the world with the opportunity to discover the latest innovations and trends in the industry. However, this year, the show presented a somewhat different picture compared to what attendees of European shows might expect. A Contrasting Presence of Brands Unlike European shows that attract a wide range of global brands, the NYIAS primarily highlighted American brands. Iconic names like Ford, Chevrolet, and GM were present, while European brands were noticeably underrepresented. Among them, only a few made the effort to attend, notably Porsche, Audi, and Volvo, with modest booths. Volkswagen, on the other hand, stood out by occupying a large exhibition space. Japanese and Korean brands, now well-established in the American market, also played a major role, showcasing a diverse range of models. In particular, the Kia-Hyundai group received several prestigious awards, highlighting their impact on the automotive industry. However, the notable absence of emerging Asian newcomers such as BYD, Nio, and Vinfast, who have made a mark at European shows, was observed. This disparity raises questions about these manufacturers’ strategies for entering the American market. © Lizeo Where Have the Electric Vehicles Gone? Despite the growing global enthusiasm for electric vehicles (EVs), the NYIAS highlighted a contrasting trend. Only about 20% of the showcased vehicles were electric or hybrid, while internal combustion models dominated. This situation is in stark contrast to European shows, where EVs are becoming increasingly prevalent. The show attempted to address this disparity by dedicating an entire hall to an “EV Test Track,” but only a few manufacturers responded by showcasing their electrified models there. The Decline of Concept Cars Another notable trend is the gradual disappearance of concept cars. Automakers have largely forsaken these futuristic vehicles in favor of 3D presentations, using CGI to showcase their new styling directions. Only two concept cars were presented at the NYIAS, signaling that the automotive industry is evolving towards more pragmatic presentation methods. © Lizeo Our Favorites Among the many models exhibited, a few particularly caught our attention. The Lucid Air, a luxury electric sedan, impressed with its power, comfort, and quality of finish. The new Ford Mustang GTD, derived from the competition car, also excited visitors. The Hyundai Santa Cruz, a compact pickup based on the Tucson, drew looks, as did the fully electric Porsche Macan and the luxurious electric SUV Cadillac Lyriq. Revelation of the World Car Awards Finally, the show was the stage for the announcement of the World Car Awards, presenting awards in several categories. Among the winners are the Kia EV9, voted Car of the Year, the BMW 5 Series (i5) winning the title of World Luxury Car, and the Hyundai Ioniq 5 N designated as the World Performance Car. These awards demonstrate the innovation and quality of the vehicles showcased at the NYIAS 2024. The New York International Auto Show 2024 offered a fascinating glimpse into the global automotive industry, highlighting emerging trends and the new challenges facing manufacturers. Despite some notable absences and diverging trends compared to European shows, the event confirmed the vitality and diversity of the American automotive market. © Lizeo Contact us In this article
What are consumers’ online tire search habits?
Data Blog by Lizeo Back Consumer online tire search habits Lizeo, the leader in online data in the tire industry, regularly analyzes the searches carried out by consumers on the Internet when they want to replace their tires and when they are looking for tires adapted to their needs. Analyzing online searches gives us a better understanding of consumers, the questions they ask themselves before putting new tires on their vehicles, and the criteria they put towards their search. The goal is to identify the main search patterns, the main digital touchpoints (sellers, prescribers or tire brands), and also to reveal emerging trends in the longevity of searches. The challenges faced by tire manufacturers include: Identifying consumer online search habits for tires Identifying the digital touchpoints to which consumers are exposed to during their buying and search journeys Assessing the spontaneous awareness of tire brands Collecting data to refine its understanding of the online market and making the right decisions The Lizeo methodology for analyzing the consumer online search journey Lizeo identifies the search patterns of internet users when they are in the tire pre-purchase phase and its knowledge of the products and characteristics of the tire market. This method is then divided into 5 key steps: Definition of keywords and search queries to build a defined lexical universe Selecting the keywords that make up the lexical universe requires specific knowledge of the tire industry along with the market context (distribution, brands and specific tire patterns). In addition, the universe is enriched with keywords using SEO tools. Extraction of search volumes We extract the search volumes for each keyword on Google, which corresponds to the average monthly searches on a full year basis. Simulation of search results by query This stage will allow you to retrieve the results data from the Google page for each keyword or query at a given moment in time to estimate the potential traffic for each website. Classification of digital touchpoints Ranking and classification of the 100 best performing websites in terms of estimated number of clicks in this particular universe. Categorization of retailer websites For each e-commerce site, Lizeo carries out a detailed analysis to determine which is the most significant and relevant to the market. Online search analysis : what do we learn from the data we collect? Consumer searches by category Some insights: The study reveals that in the US tire market, 39.0% of searches are related to retailer (dealers, garages or car centers), which means that users are mainly looking for a service provider to meet their tire purchase, repair, or mounting & balancing needs. Consumers are looking first and foremost for a professional who can change their tires and also for an expert to advise them on the type of tires needed for their vehicle. On the other hand, although online purchases of tires have risen sharply in recent years, drivers still need to call a professional to mount and balance their tires, which also explains the weight of this category in consumer searches. The second type of search is linked to a specific location, indicating a preference for nearby solutions and convenience. Searches for brands and/or products account for 15.9% of total searches, which is massive compared to European countries (UK and France). The U.S. market places a lot of trust in tire manufacturers, and directs part of their search to their brands. The retailers most searched for Some insights: In the retailer category, Click & Mortar comes out on top, with DiscountTire emerging as the most mentioned keyword, constituting 36.9% of searches around retailers, followed by Tirerack at 8.4%, and Firestone Complete Auto Care 6%. This highlights the dominance of national retailers in consumer preferences. The websites and digital touchpoints that capture most of the traffic Click & Mortar dealers capture most of the Internet traffic linked to tire searches in the United States, followed by Pure player dealers with a total of almost 58% of estimated traffic directed to these sites. Information websites represent an important part of the search results. Social networks, blogs, forums, and other informational sites account for around 15% of the estimated traffic. This offers a great opportunity to partner with these sites to redirect traffic to a target site. Some insights: Information sites do well in this universe getting a large share of the estimated traffic. The subjects they cover are varied: some sites will talk about cars, others about tires, may include blogs, press articles, tests, sharing of good tips, legislation, etc. Collaboration can be set up with these sites to increase visibility and brand awareness. Cars guide, tire-pressure and wikipedia are examples of this type of site. Do you want to understand and learn more about your customer buying journey? Contact us In this post
Geneva Motor Show 2024: A timid return after a 5-year absence – US
Data Blog by Lizeo Back to Blog © Lizeo Geneva Motor Show 2024: A timid return after a 5-year absence 2024 marks the return of the Geneva International Motor Show! The 100th Geneva International Motor Show was held from 26 February to 3 March. Rezulteo was on hand to bring you the most eagerly awaited event of the year! The Geneva International Motor Show (GIMS) has made a comeback after four cancelled editions, generating similar enthusiasm to the Paris Motor Show 2022 and the Munich IAA 2023. Presentation of the Geneva International Motor Show The Geneva International Motor Show is one of the most prestigious automotive events in the world. Held annually in Geneva, Switzerland, it attracts worldwide attention by showcasing the latest innovations in the automotive industry. Renowned carmakers and emerging brands unveil their new models, concepts and innovative technologies. The show offers visitors and the media the opportunity to preview market trends, technological advances and innovative designs in the automotive field. With a long tradition dating back to 1905, the Geneva Motor Show remains a must for car enthusiasts from all over the world. View of the car hall © Lizeo A mixed bag of prestige stands and absentees However, the event was marked by the notable absence of many manufacturers, considerably reducing the exhibition space. Only a handful of brands made the trip to Geneva, resulting in two modest exhibition halls. The first was home to the manufacturers present, while the second, on the upper floor, showcased collector and sports car gems. Despite this context, the manufacturers present kept up the tradition with impressive stands, underlining the Geneva Motor Show’s status as an image-driven event. Headlining the stand was Renault. The French brand occupied a large part of the first hall with a prestigious stand, showcasing the new Renault 5. No fewer than five models were on display, making this new model the undoubted star of the show. Alongside it was the new 100% electric Renault Scenic E-Tech, voted best car of the year in 2024.These two new models presented by Renault made a major contribution to the brand’s media success, and attracted the vast majority of visitors to its stands! Presentation of the new Renault R5 at the 2024 Geneva Motor Show © Lizeo Presentation of the Renault E-Tech 100% Electric © Lizeo Focus on the other brands present at the show Close to the Renault stand, another brand is making a name for itself, with two exclusive models on display. Dacia is a Romanian car brand and subsidiary of the Renault group.Present on the same stand as the Nissan brand, the manufacturer presented a restyled version of the 100% electric Dacia Spring, as well as an all-new Duster, the Duster 3. Opposite them, BYD and MG had more restrained stands, but took advantage of the absence of their European counterparts to make their mark.Chinese carmaker BYD unveiled its new restyled Tang, as well as its two new brands Yangwang and Denza. The Yangwang U8 all-terrain SUV made a particularly striking entrance, and was a real eye-catcher at the show!For its part, MG presented several new models: the MG3 Hybrid, the MG7, the MG9 and the Cyberster. The Chinese brand also did us the honour of announcing its new top-of-the-range brand called IM.Lucid Motors, Isuzu and Micro rounded out the list of brands present. The 2024 edition of the Geneva Motor Show attracted 168,000 visitors, marking a gentle return from the more than 600,000 visitors to the last edition in 2019.The former “world’s most beautiful motor show” is off to a gentle start this year. We’ll be back in a year’s time, in February 2025, at the next edition, to assess whether the Geneva Show has recovered its superb reputation! View of the manufacturer’s hall at the Geneva Motor Show © Lizeo Contact us In this article
What are the online consumer search habits for fragrance?
Data Blog by Lizeo Back What are the online consumer search habits for fragrances? Lizeo, a leader in online data in the automotive industry for over 10 years, is leveraging its expertise to serve new sectors while diversifying its scope of services. The fragrance industry is one of the new sectors being studied by Lizeo. Over the past few months, several studies have been conducted on consumer online searches. Analyzing online searches allows for a better understanding of the consumer helping to anticipate their expectations and positioning to meet their needs from the very first phase of their search. The goal is to identify key elements of the search (keywords, retailers, brands…) in order to adapt the online presence of brands and uncover emerging trends in the field. The Challenges for Businesses in the Fragrance Industry Identifying online consumer search habits in fragrances and gaining a better understanding of the consumer. Identifying digital touchpoints that consumers encounter during their search journey. Gaining a competitive edge in terms of SEO positioning. Assessing spontaneous brand awareness. The methodology for analyzing the online search journey of fragrance buyers Lizeo conducts pre-research to understand the target market and the behavior of online users when they are in the pre-purchase phase of their search journey. Definition of keywords and search queries to build a defined lexical universe Selecting the keywords that make up the lexical universe requires specific knowledge of fragrances and their market. Once the lexical universe has been refined, the search queries are categorized in order to classify the intentions of online shoppers. Extraction of search volumes We extract search volumes for each keyword on Google. Simulation of search results by query This stage enables us to retrieve the Google results for each keyword or query. Our method enables us to calculate potential traffic for each site. Classification of digital touchpoints Ranking and classification of the 100 best-performing sites in terms of estimated number of clicks. Categorization of retailer websites Each of the sites in this top list is then analyzed and categorized according to its purpose for the consumer while providing an essential element in our analysis. Online Fragrance Search: What Do We Learn from the Collected Data? Consumer Searches by Theme Consumers primarily search for a brand or a product reference (Dior, Yves Saint Laurent, and Chanel lead the searches). L’Oréal Group brands outperform those of the LVMH Group. Retailers play a significant role in the search phase with Sephora and Nocibé being regularly mentioned in connection with a fragrance brand. These same retailers (Sephora and Nocibé) are the main touchpoints in the consumer journey accounting for over a quarter of the estimated traffic in the fragrance universe. The Most Searched Brands Insights: Analyzing consumer searches allows us to determine the place a brands holds in their consumer’s mind. It also identifies the preferred distribution channels that become automatic searches for consumers. Collaborating with these distribution channels allows the brand to increase its visibility and sales through featured placement on e-commerce sites. Do you want to understand and learn more about the online buying journey of your customers when they are searching for a fragrance? Contact us Related posts Would you like a demo?
