Understand the global market and plan your product strategy
Planning the development of your product ranges requires a good understanding of what your competitors are offering in a constantly changing market. This overview enables you to identify opportunities for developing new products and optimising your product catalog (responses to competing offers, segments not covered, market trends, competitive pressure, etc.).
Your challenges
Aggregate heterogeneous data from all your competitors for all geographical areas
Compare similar ranges or products according to the same rules for all operators
Reduce the time spent generating reports, so you can devote more time to analysis
Lizeo®.product planner
Lizeo®.product planner is a solution that allows you to receive, at the desired frequency, reports mapping your offers and those of your competitors according to technical or marketing criteria specific to your industry and your markets.
Based on your selection of products/ranges, competitors and markets (countries, areas, etc.), the tool generates reports based on an analysis of your sector of activity.
Key Indicators
Using dashboards and indicators, Lizeo enables you to effectively analyse your competitors’ product strategies.
Market coverage
- Map the segments covered by your offers and those of your competitors
- Evaluate the effectiveness of your product coverage in relation to the market
Opportunity identification
- Find all the segments that you do not cover and for which your competitors have an offer
- Identify opportunities for developing new products
Example in the tyre industry:
The benefits
Automate data aggregation to avoid a recurring manual burden
Use analysis to compare similar ranges or products
Generate relevant analyses on a regular basis
Who is it for?
Marketing teams
Top Management
Use Cases
How to analyze your tyre offering and competitive positioning by vehicle brand?
Are you a tyre manufacturer or distributor? Do you need to understand the existing tyre offerings in the market for a specific vehicle in order to recommend the right product?
Would you like more information? Would you like a demo?
Let's work together to find the best approach to meet your company's needs.
