The rise of electric vehicles is transforming the tyre industry. As EVs grew from 6.6% of new car models in Europe in 2020 to 31.8% in 2024, tire manufacturers have had to adapt to new demands: heavier vehicles, instant torque, regenerative braking, and reduced noise levels. The result? The EV tyre offering has exploded, with over 1,400 dedicated models available online in 2024 compared to just a few dozen in 2020.