Data is an integral part of your company: collected, stored but sometimes untapped or used without any real methodology, it can lose its tactical nature. The quality of data can also be impacted by this lack of processing – which has a direct consequence on the lessons it can provide to analysts and the decisions made. As such, the preparation of data must be a major theme in your organisation. Objective: implement systematic processing to ensure the excellence of this Data. Lizeo explains how the Data Value Chain will allow you to capitalise on data in the following white paper.