Data Blog by Lizeo
Localized Data: A Strategic Asset for Automotive Professionals
- Exploit and extract data value, Let data drive your business
- By Florence Paladino
The global automotive industry is undergoing a significant transformation, emphasizing the importance of localized data to adapt to regional market nuances. Over the past 25 years, there has been a notable shift in the geography of the replacement parts market, such as tires, underscoring the growing significance of regional preferences.
To remain competitive in this evolving sector, accelerating adaptation efforts to local markets is crucial. Localized data plays a crucial role in this transformation, enabling sales strategies to be tailored to specific regional characteristics.
Setting up a regionally adapted vehicle database, integrating local regulations and taking account of consumer preferences, is a key step in achieving this.
With localized data specific to each market, you can personalize your e-commerce offers, anticipate consumer needs, and stay one step ahead of your competitors in understanding market dynamics.
Understanding Localized Data
A comprehensive global database extends beyond generic information about vehicles and tires; it incorporates data tailored to the unique characteristics of each market in every region. This includes local model specifics, regulations, consumer preferences, and region-specific brand and product segmentation.
For over 15 years, Lizeo has developed a Vehicle and Fitment Database (VFDB) by region, allowing for precise market tracking and providing information suited to various applications.
The Vehicle and Fitment Database includes:
- A core set of generic information about vehicle manufacturers, models, and their characteristics (engine size, transmission, production year) associated with all tire sizes (complete dimensions with load index and speed index) across all brands.
- Localized data specific to each market and region, such as market-specific segmentation, manufacturer classifications, unique model numbers or identifiers essential for automotive professionals.
- The translations of brands, models, or other characteristics into the local language gives e-commerce platforms a significant advantage, enhancing the user experience by providing information in their native language.
To read also: Vehicle data and tyre fitments
Applications of Localized Data
Automotive and tire industry professionals use localized data for various purposes:
- E-commerce Localization: Enhancing customer guidance during online searches and product availability checks by providing information in the local language and context.
- Product Planning: Anticipating and developing new tire sizes suited to the local market, optimizing the product mix based on sales data.
Benefits of a Localized Database
Employing a database enriched with market-specific information offers several strategic advantages:
- Improved recommendations: Offering products best suited to local market characteristics.
- Enhanced customer experience: Providing information in the appropriate language and format for each region.
- Competitive edge: Access to localized, specific data accelerates product development in a given region.
By integrating Lizeo’s Vehicle and Fitment Database, businesses can strengthen their competitiveness and anticipate global market trends.
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