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Lizeo®.Insights Surveys

In-depth knowledge of your consumers or customers to guide your marketing strategy

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In-depth knowledge of your consumers or customers to guide your marketing strategy

Most companies are able to collect data on consumers and customers, but often on a very small and scattered scale. The difficulties arise when it comes to combining all this data and analyzing it.

Your challenges

Surveys are useful for gaining an in-depth understanding of the consumer or customer and gathering:

Experiences and comments on the use of a service or product

Motivations in the purchasing or decision-making process

Level of satisfaction and knowledge of your brand

Opinion of your competitors' offerings

Lizeo®. Insights - Surveys

Surveys of a panel of consumers or a customer base are useful when you want to obtain precise information and answers on :
  • a strong commercial challenge,
  • a desire to develop your offerings or products,
  • questioning your competitive positioning
  • a need to understand new market and distribution issues.

Your key questions

  • Are customers satisfied with my product/service?
  • What do customers like or dislike?
  • Is my satisfaction index better than that of my competitors?
  • How does my product/service compare with that of my main competitors?
  • Are consumers aware of my brand and my products?

Your objectives

  • Measure and monitor consumer satisfaction over time
  • Compare consumer satisfaction with that of my competitors
  • Identify consumer satisfaction levels
  • Analyze your strengths and weaknesses and compare them with those of your competitors
  • Measure brand awareness among a panel of consumers

What we offer

Qualitative customer research to identify areas for improvement: interviewing a panel of customers face-to-face to validate hypotheses or development opportunities.

Customer or consumer satisfaction studies: it is essential to know the level of satisfaction of consumers and customers in order to continually improve your products and services and the way in which they experience their purchases in your distribution network (online or offline).

Brand Awareness research: measure the level of awareness of your brand and products among a panel of consumers and understand the mechanisms behind purchasing decisions in a particular area.

How does it work?

  • Define the objectives of the study and the most appropriate data collection method: two methods can be complementary, the quantitative approach to understand the situation and the qualitative approach to understand the reasons why the situation is as it is.
  • Define the scope of the study and the target group or population to be interviewed, as well as the methods to be used (online survey, face-to-face interview or focus group).
  • Build the interview guide or questionnaire so as to ask the right questions (NPS, scoring, open questions, comparison, etc.) and obtain the desired responses.
  • Launch the survey in the field and ensure the necessary methodological framework (ensuring sufficient quotas and response rates for analysis).
  • Extract the results of the survey and apply the various statistical analysis methods (regression analysis, statistical correlation tests, significance tests, factorial analysis, text and sentiment analysis, etc.).
  • Produce a summary report containing the key learnings and recommendations aligned with the business objectives

Deliverables

A full study report including a descriptive analysis of the responses and a summary of the main key performance indicators (KPIs) such as average, median, percentages, scores, index etc., comparison of variables, comparative analysis, SWOT, etc. Raw and anonymous results.
Exemple d'un rapport d’étude qui comprend l’analyse descriptive des réponses et une synthèse des principaux indicateurs clés de performance (KPI)
Exemple d'indicateurs sur les avis consommateurs

Your benefits

Detect emerging trends in your market

Monitor the level of satisfaction of your consumers and customers

Understand the main factors and levers that lead to purchases

Easily address a consumer panel in several countries

Who is it for?

Communication team

Adapting your communication strategy with consumers or customers according to feedback
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Retail team

Identify the strengths and weaknesses of your customer experience across all your distribution channels
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Marketing and product teams

Detect the drivers of customer satisfaction and dissatisfaction with a product or service, and improve customer relations
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General Management

Benefit from customer or consumer feedback to guide your management's action plans.
Contact us

Would you like more information? Would you like a demo?

Let's work together to find the best approach to meet your company's needs.

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